How do I get my images and video right?

The images and video that you upload will allow you to visualise your project and will help you attract more backers.

To get the project page and campaign up and running you need to upload at least one image.

However, to limit your project to just one image would be to miss out on one of the most powerful ways you can communicate what your project is about. 

Great images perform the double role of adding depth to your project description, and also showing that you care about the project and are serious about making it happen. Think of the different things that are hard to capture in words and then add these to your page - you're allowed plenty so make the most of it! Think about including images of the project team, the location, the space of what it looks like now, and if you can, what it will look like after you've spent the crowdfunding money. One easy and cheap way of doing this is finding a local artist and asking them to draw your project based on your description of it! 

If you haven’t already got a video, you should think about creating one as a video is by far the best way to get a feel for the emotions, motivations, and character of a project. Crowdfunding projects that have videos are generally 20-30% more likely to succeed than those without.

Some videos are professionally made, but most videos are just someone telling their story straight into the camera. You can spend days shooting and editing, or you can just knock it out with a couple friends on a Saturday. It doesn’t have to be perfect, it just has to be you.

No matter how creative or rough-and-ready your video, make sure you:

  • Tell us who you are.
  • Tell us the story behind your project. Where’d you get the idea? What stage is it at? How are you feeling about it?
  • Talk about the benefits your project will bring.
  • Clearly and openly ask for people’s support, explaining what the funding is for.
  • Explain that if you don’t reach your goal, you’ll get nothing, and everyone will be sad.
  • Thank everyone!

Finally, make sure your video is 100MB or less, formatted in MP4.

Top tip: If you’re shooting your video on your mobile phone, hold it horizontally so you get a nice wide shape instead of a tall skinny one.

Head to the Save Madeira Terrace project page to check out the amazing video they used for their campaign.