Social media can help you reach new supporters and keep your campaign momentum going. But it works best as part of a wider promotional strategy, not as your only method of outreach.
Planning your social media
Always include:
Your project URL in your bio/profile
Campaign hashtag (e.g. #SaveOurPark)
Regular project updates
Images or videos with every post
Links to your Spacehive page
Creating engaging content
Share updates about:
Campaign milestones
New donations received
Project developments
Local support
Upcoming events
Behind-the-scenes moments
Tips for each platform
Join and engage with local groups
Create events for fundraising activities
Share longer project updates
Update your cover image to promote the campaign
X (formerly Twitter)
Follow local accounts and organisations
Share quick campaign updates
Retweet supporter messages
Use local area hashtags
Engage with community conversations
Best practices
Post frequency:
Aim for daily posts
Mix up your content
Increase activity near deadlines
Making content visual
Always try to:
Include photos or videos
Create short supporter testimonials
Share images of your space/project
Use your campaign imagery
What not to do
Don't rely only on social media
Avoid posting without images
Don't spam hashtags
Never ignore supporter questions
Don't post without a clear purpose
Remember: Social media works best when combined with offline activities and direct outreach to your community.