Social media can help you reach new supporters and keep your campaign momentum going. But it works best as part of a wider promotional strategy, not as your only method of outreach.
Planning your social media
Always include:
Your project URL in your bio/profile
Campaign hashtag (e.g. #SaveOurPark)
Regular project updates
Images or videos with every post
Links to your Spacehive page
Creating engaging content
Share updates about:
Campaign milestones
New donations received
Project developments
Local support
Upcoming events
Behind-the-scenes moments
Tips for each platform
Join and engage with local groups
Create events for fundraising activities
Share longer project updates
Update your cover image to promote the campaign
X (formerly Twitter)
Follow local accounts and organisations
Share quick campaign updates
Retweet supporter messages
Use local area hashtags
Engage with community conversations
Best practices
Post frequency:
Aim for daily posts
Mix up your content
Increase activity near deadlines
Making content visual
Always try to:
Include photos or videos
Create short supporter testimonials
Share images of your space/project
Use your campaign imagery
What not to do
Don't rely only on social media
Avoid posting without images
Don't spam hashtags
Never ignore supporter questions
Don't post without a clear purpose
Remember: Social media works best when combined with offline activities and direct outreach to your community.
Hear from the experts
Cahal ran two successful campaigns for the WB Yeats Bedford Park Project (links below) raising over £150k in total. Click play for his advice on mastering social media for your campaign.