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Using social media effectively

Updated over a month ago

Social media can help you reach new supporters and keep your campaign momentum going. But it works best as part of a wider promotional strategy, not as your only method of outreach.

Planning your social media

Always include:

  • Your project URL in your bio/profile

  • Campaign hashtag (e.g. #SaveOurPark)

  • Regular project updates

  • Images or videos with every post

  • Links to your Spacehive page

Creating engaging content

Share updates about:

  • Campaign milestones

  • New donations received

  • Project developments

  • Local support

  • Upcoming events

  • Behind-the-scenes moments

Tips for each platform

Facebook

  • Join and engage with local groups

  • Create events for fundraising activities

  • Share longer project updates

  • Update your cover image to promote the campaign

X (formerly Twitter)

  • Follow local accounts and organisations

  • Share quick campaign updates

  • Retweet supporter messages

  • Use local area hashtags

  • Engage with community conversations

Best practices

Post frequency:

  • Aim for daily posts

  • Mix up your content

  • Increase activity near deadlines

Making content visual

Always try to:

  • Include photos or videos

  • Create short supporter testimonials

  • Share images of your space/project

  • Use your campaign imagery

What not to do

  • Don't rely only on social media

  • Avoid posting without images

  • Don't spam hashtags

  • Never ignore supporter questions

  • Don't post without a clear purpose

Remember: Social media works best when combined with offline activities and direct outreach to your community.

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