A good press release helps get your story to local media quickly and professionally. It helps journalists understand your project and why it matters to their readers.
Essential elements
Your press release needs:
A compelling headline
Clear first paragraph explaining the story
Quotes from key people
Project details and costs
Contact information
High-resolution images
Your Spacehive project URL
Structure your story
First paragraph should cover:
Who you are
What you're doing
Where it's happening
When it's taking place
Why it matters
How much you're raising
Include strong quotes
Get quotes from:
Your project team
Community supporters
Local stakeholders
Current backers
Local representatives
Area experts
Make it newsworthy
Focus on:
Local impact
Community benefits
Unique project elements
Notable supporters
Campaign milestones
Interesting statistics
Tips for success
Keep it to one page
Write in clear, simple language
Include key dates and deadlines
Provide good quality images
Make contact details prominent
Follow up with journalists
When to send it
Good times include:
Campaign launch
Major donation milestones
Significant announcements
Notable supporter news
Final campaign push
Hitting your target