Choose a duration that gives you enough time to reach your target while maintaining momentum. While you can run a campaign for up to 365 days, shorter campaigns often perform better.
Recommended timelines
Based on your fundraising target:
Up to £5,000 = 6 weeks
Up to £15,000 = 10 weeks
Up to £50,000 = 15 weeks
Up to £500,000 = 6 months
Why shorter is often better
Short campaigns:
Create a sense of urgency
Keep supporters excited
Make it easier to maintain momentum
Force you to be more focused
Help you plan activities better
Important timing considerations
When setting your dates, remember:
Some funding partners have specific deadlines
Funding partners may also indicate a window within which they'll consider pledging
Bank holidays and local events might affect timing
School terms might impact community engagement
Funds take about three weeks to transfer after success
Getting ready for launch
Before setting your dates:
Map out your potential backers
Line up your first backers
Plan your key campaign activities
Prepare your communications
Remember: A well-planned shorter campaign is usually more effective than a longer one without clear activities.