Regular updates keep your backers engaged and encourage them to share your campaign. Projects that communicate regularly raise 25% more on average.
Using the update tool
Share updates through your Project Dashboard to:
Email all your backers at once
Post news on your project timeline
Keep everyone informed of progress
Thank supporters publicly
Build trust with potential backers
What to share
Good updates include:
Campaign milestones reached
Big donations received
Press coverage
Project developments
Event announcements
Behind-the-scenes insights
Thank yous to supporters
When to post updates
Share news when you:
Reach funding milestones
Get significant donations
Receive media coverage
Host events
Make project progress
Have interesting stories to tell
Need a final push
Making updates engaging
Always try to:
Include photos or videos
Keep text clear and concise
Show personality and enthusiasm
Link to relevant content
Add a clear call to action
Thank existing backers
How often to update
Start with weekly updates
Increase frequency as campaign progresses
Post more in final weeks
Share significant news immediately
Don't go silent for long periods
Avoid posting too many updates in one day
Tips for success
Be authentic and personal
Show progress visually
Share supporter stories
Celebrate every milestone
Keep tone positive and excited
Make sharing easy
Remember: Updates show backers their support matters and help convince others to donate.