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How to maintain momentum for your campaign

Maintaining momentum to hit your crowdfunding target

Most campaigns have quiet periods, but there are plenty of ways to boost momentum and re-energise your fundraising. The key is to act quickly and try multiple approaches.

Quick ways to boost donations

  • Post a project update explaining the urgency

  • Contact people who said they'd donate but haven't

  • Ask existing backers to share with their networks

  • Host a donation party or fundraising event

  • Reach out to local businesses

  • Contact local media about your deadline

Organise a fundraising event

Events can help by:

  • Creating urgency and excitement

  • Bringing potential backers together

  • Making it easy for people to donate

  • Generating local media interest

  • Building community support

Event ideas

Try running:

  • A donation party

  • Community BBQ

  • Quiz night

  • Sponsored activity

  • Local food festival

  • Arts and crafts fair

  • Sports tournament

At your event

Remember to:

  • Set up a donating station

  • Share project updates

  • Take photos and videos

  • Thank current backers

  • Collect contact details

  • Make it fun and social

Making a final push

With two weeks to go:

  • Email everyone who hasn't donated yet

  • Post daily social media updates

  • Highlight the deadline

  • Share how close you are to target

  • Create urgency around last donations

  • Consider matching funding offers

Re-engaging your crowd

Reach out to:

  • Friends and family

  • Local community groups

  • Previous event attendees

  • Social media followers

  • Local businesses

  • Project champions

Keep momentum going

  • Update your project page regularly

  • Share success stories

  • Celebrate mini-milestones

  • Thank backers publicly

  • Keep communications positive

  • Stay active and visible

Remember: Many projects see a surge of donations in their final weeks. Don't give up - keep pushing until the very end!

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