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Can I reduce my crowdfunding target?

Updated over 2 months ago

You cannot reduce your crowdfunding target once you have started your campaign.

Your options

When you create your project, you choose between two fundraising models:

Keep What You Raise

  • Receive all donations made by your closing date

  • Funds transfer even if you don't hit your target

  • Must post an update explaining how you'll use partial funding

  • Still need to deliver project benefits

All or Nothing

  • Must hit your target to receive any funds

  • Automatic refunds if target isn't reached

  • No option to reduce target during campaign

  • Need to hit full amount for success

If your target feels too high

You can:

  • Switch to Keep What You Raise model (provided you have not been awarded a donation from a funding partner)

  • Post an update explaining the change

  • Tell backers how you'll use partial funding

  • Be clear about revised project plans

Important things to know

  • Plan your target carefully before launch

  • Research costs thoroughly

  • Be realistic about what you can raise

  • Consider your community's capacity

  • Get costs verified before starting

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